// Blog
Notes on the generative web
Practical writing on GEO, AI search and the boring fundamentals that move the needle.
GEO basics
What is GEO, really?
A grounded definition of Generative Engine Optimisation – minus the hype.
May 2026 · 6 min read
AI crawlers
GPTBot, ClaudeBot and the new robots.txt
The new generation of AI crawlers and how to handle them deliberately.
April 2026 · 7 min read
Technical GEO
llms.txt: a useful file or wishful thinking?
What llms.txt does, what it doesn't, and whether to bother.
April 2026 · 5 min read
Ecommerce GEO
GEO for ecommerce: structured data first
Why product schema is the highest-leverage move for online stores.
March 2026 · 6 min read
Structured data
Five JSON-LD patterns that pull weight in AI search
Organisation, FAQ, Product, Article, Breadcrumb – done right.
March 2026 · 3 min read
Content optimisation
Writing content AI engines actually extract
Definitions, comparisons, lists and Q&A patterns.
February 2026 · 3 min read