Check if your website is GEO-friendly
See how easy your website is for AI search engines and generative engines to crawl, understand and cite.
// What is GEO?
A quiet shift in how the web gets read.
Generative Engine Optimisation is the practice of helping websites become easier for AI-powered search and answer systems to understand and reuse.
Where SEO optimised for ranked links, GEO optimises for how your content is parsed, summarised and cited by systems like ChatGPT, Gemini, Claude, Perplexity and the AI-native search results increasingly woven into Google.
- Structure your content so machines can extract it
- Publish entity and trust signals AI engines look for
- Make sure AI crawlers are allowed and guided
Sample audit
example.com
// How it works
Four steps. No fluff.
Enter your website
Drop in any URL – no signup needed.
Run the GEO audit
We fetch your page, robots.txt, sitemap.xml and llms.txt.
See what AI sees
A clear breakdown of what generative engines can and can't understand.
Improve your score
A prioritised roadmap of fixes you can ship this week.
// What we analyse
Eight signal categories.
From robots.txt directives to schema coverage and AI-specific files like llms.txt.
Crawlability
GPTBot, ClaudeBot, PerplexityBot, Google-Extended and friends.
Structured data
JSON-LD, Organization, FAQ, Product, Article schemas.
AI accessibility
Server-rendered content vs. JS-only walls.
Content clarity
Definitions, comparisons, FAQ patterns AI engines extract.
Citation readiness
Authorship, attribution, entity signals.
Trust signals
About, contact, transparency, expertise markers.
Technical performance
Response time, payload size, text-to-HTML ratio.
Ecommerce readiness
Product schema, availability, comparable attributes.
// Inside a report
Read it like a developer. Act on it like a marketer.
Overall GEO score with category breakdowns and severity-tagged findings.
high
Add Organization JSON-LD
Enables proper attribution in AI citations.
Fix → Include a script tag with Organization schema in the site head.
high
Publish an llms.txt file
Guides LLM crawlers to your canonical content.
Fix → Create /llms.txt at site root listing key pages.
medium
Mark up FAQs with schema
Improves chances of being quoted in answer engines.
Fix → Add FAQPage JSON-LD to your FAQ section.
// The course
Learn GEO properly.
A practical course for marketers, ecommerce owners, bloggers and businesses who want to understand how AI search engines actually interpret websites – and what to do about it.
- What GEO actually is
- GEO vs SEO
- Robots.txt and AI crawlers
- Schema and structured data
- Writing AI-readable content
- Trust and authority signals
- Ecommerce GEO
- Audit walkthroughs
// FAQ