Learn how to make your website GEO-friendly
A practical, written guide to helping AI search engines crawl, understand and trust your website. Read at your own pace – accessibility-friendly AI voiceover coming soon.
// Curriculum
Eight modules. Zero filler.
Understanding GEO and the future of AI search
The internet is changing. People are moving away from traditional Google searches and towards AI 'answer engines'. By the end of this module, you'll understand the basic rules of GEO and why being AI-ready is now essential for small businesses.
How AI engines understand websites
Move beyond keywords and understand how AI thinks. Learn how AI looks for meaning, relationships between ideas, and proof you're a trusted expert.
GEO-friendly website foundations
Build a solid technical base. Organise your pages and links so AI crawlers can move through your site without getting lost.
Creating content AI engines actually quote
Learn how to write content that AI retrieval systems want to pick up and share. Phrase your expertise so AI engines view you as the best source to quote.
Understanding E-E-A-T and why AI engines care
Experience, Expertise, Authoritativeness and Trustworthiness are central to AI visibility. Position yourself as a trustworthy entity AI feels confident recommending.
GEO audits and AI visibility testing
Measure, test, and improve your visibility inside AI engines. Identify weaknesses, analyse competitors, and create practical optimisation roadmaps.
Building AI visibility outside your website
Learn how AI engines evaluate information across the wider internet — social platforms, review ecosystems, and community discussions — and how to strengthen your digital entity beyond your own website.
Future-proofing your business for AI search
Prepare your business for the future of AI-driven discovery. Learn how AI search is evolving and how to adapt your GEO strategy as user behaviour and retrieval systems continue changing.
// Who it's for
Practical, not theoretical.
- Marketers wondering what GEO means for their channel mix
- Ecommerce owners worried about AI-driven discovery
- Bloggers who want to be cited in AI answers
- Founders evaluating GEO consultancy spend
// What you'll be able to do
By the end of the course
- Audit any website's GEO posture
- Configure robots.txt and llms.txt with intent
- Ship JSON-LD that AI engines actually use
- Write content patterns answer engines extract
- Plan a 90-day GEO improvement roadmap
// Pricing
Two ways to pay.
£17.99/month billed monthly, or £176 once for lifetime access (works out to £14.66/mo across a year).
// Monthly
Pay as you go
Billed monthly. Cancel anytime — access stops when your subscription ends. 14-day refund on your first payment.
- Full 8-module curriculum
- 37 self-paced lessons
- Audit checklists & templates
- Shareable LinkedIn certificate
- Monthly GEO newsletter — news, tips & guides
- Cancel anytime
- 14-day refund on first payment
// Pros
- Lower upfront cost — start for under £18
- Cancel anytime, no long-term commitment
- Includes the monthly GEO newsletter while subscribed
- Good fit if you'll finish the course quickly
// Cons
- Access ends when you cancel — including your certificate page
- Costs more if you take several months to finish
- Newsletter stops the moment your subscription does
- Future updates only available while subscribed
// Lifetime
One payment, forever
£176 once — works out to £14.66/month over a year. Lifetime access including all future updates. Save £40+ vs monthly.
- Everything in monthly
- Lifetime access — no renewals
- All future course updates
- 14-day refund
// Pros
- Cheapest over the long run — works out to £14.66/mo across a year
- Finish at your own pace, no deadline pressure to earn the certificate
- Certificate stays accessible forever, even years later
- All future course updates included as AI search evolves
- 14-day refund if you haven't substantially accessed the course
// Cons
- Higher one-off cost upfront
- Only worth it if you genuinely plan to complete the course
Secure checkout via Paddle. Prices in GBP.
Not ready? Get a heads-up on new modules.
// Course FAQ
Questions, answered.
Is this course beginner-friendly?
Yes. We assume basic web literacy but no SEO background.
What format is the course in?
Written modules you can read at your own pace, plus templates and checklists. An optional AI voiceover for accessibility is on the roadmap.
How long is the course?
Plan for 18–22 hours total — focused reading across eight modules and 37 lessons, plus exercises, homework, and the final quiz.
Do I get updates?
If you paid upfront, you get lifetime access to the course and certificate, and any updates to the course that come as AI progresses. If you pay monthly, you get monthly newsletters with updates and tips, as long as your subscription runs.
Refund policy?
You have 14 days from purchase to request a full refund, provided you haven't substantially accessed the course. This applies to both the lifetime plan and any monthly subscription payment. Refunds are processed by our payment provider, Paddle — to request one, visit paddle.net/support or contact us at contact@geo-friendly.com and we'll help you through it. For monthly subscriptions, you can also cancel at any time; your access stays active until the end of the current billing period and you won't be charged again. If you experience technical issues preventing access, please contact us and we will work to resolve the issue promptly.