From SEO to GEO, twelve years in.

I'm a marketer with 12 years of experience across social media, SEO and copywriting. Today I work as a GEO expert, having spent the last few years working alongside a wide range of AI models that now sit at the heart of how I plan, write and ship marketing.

To be clear: I don't condone generative AI uncritically. I have real reservations about how it's used and the impact it has on creative work. But I also understand that AI is the future of marketing, and of how most businesses will continue to exist, communicate and sell. Pretending otherwise doesn't help anyone.

To keep showing up in front of customers, businesses need a push to adapt. That's what this course exists for. It's a structured path through everything I wish someone had handed me when AI search started reshaping discovery, so you can either work through it yourself or hand it to your in-house marketing team and have them GEO-ready in 18–22 hours of focused work.