// Structured data
Five JSON-LD patterns that pull weight in AI search
Organisation, FAQ, Product, Article, Breadcrumb – done right.
If you only ship five JSON-LD patterns, ship these. Together they cover the vast majority of citable surfaces on a typical business website.
The five that earn their keep
- Organization – anchors your brand as an entity (name, url, logo, sameAs, contactPoint).
- FAQPage – Q&A AI engines extract almost verbatim.
- Product or Service – price, availability, brand, ratings, areaServed.
- Article or BlogPosting – headline, datePublished, dateModified, author with Person schema.
- BreadcrumbList – cheap, gives engines explicit hierarchy.
One rule above all
Wrong schema is worse than no schema. Stale prices, fictional availability, or a byline pointing to a non-existent person actively trains models to distrust your domain.
The full breakdown – annotated examples for each pattern, common mistakes, validation workflow, and a copy-paste JSON-LD library – lives inside Module 04 of the GEO course.
Want the full playbook?
This article is the appetiser. The GEO course covers the same ground in depth – annotated examples, copy-paste templates, real audit walkthroughs, and a 90-day roadmap. Lifetime access, no upsells.
Or just get a heads-up at launch: